The EdTech market for higher education (HE) is like any other out there – subject to the volatility of public and private sector funding. According to industry observers, one minute it is booming, the next investment is stagnating. EdTech’s relationship with the global economy, however, doesn’t change the fact that technology in education is here to stay. In fact, with the increasing adoption of augmented and virtual reality, robotics, adaptive learning, alongside blended and online modalities, technology in the HE sector is expected to experience real growth and innovation over the next few decades.1 Thus, for many venture capitalists, investing in an EdTech start-up can be enticing. Moreover, despite funding fluctuations, EdTech investment continues to flow, and, as of 2017, flourish. The sector is still in its infancy and as a result there can be difficulty getting a clear projection of EdTech investment, with competing sources of information using different tools and definitions. Even the way ‘EdTech’ should be written is itself not universally agreed, for example, as some of the quotations that follow will show.