Recent university entrance examinations in Vietnam have recorded an unprecedented surge in the number of registered preferences, with some candidates submitting up to 100 choices. This insight is drawn from EdTech Agency’s Higher Education Market Segmentation Report.
Behind this headline figure lies a critical reality: learner uncertainty has reached an exceptionally high level, driven by three major blind spots within the current admissions ecosystem.
Lack of comparative clarity across education pathways
Students struggle to meaningfully differentiate the real-world value of universities, colleges, vocational institutions, and joint or affiliated programs. As a result, enrollment decisions are often shaped by social sentiment and peer influence rather than genuine fit.
Career guidance lagging behind labor market demand
While the job market rapidly signals demand for AI, digital transformation, and emerging skill sets, Grade 12 students are left without reliable assessment tools or up-to-date market insights to make informed, proactive choices.
Limited transparency in Vietnam higher education financing
Parents are generally aware of tuition fees, yet lack access to comprehensive data on scholarships, financial aid, and post-graduation return on investment, causing many viable education pathways to be dismissed prematurely.
Taken together, these gaps reveal a significant market opportunity for EdTech solutions that can standardize data, enhance transparency, and meaningfully support decision-making across the higher education journey.
A detailed analysis of high-potential EdTech models and strategic recommendations for industry players is presented in Part III of the EdTech White Paper, published by EdTech Agency.
The full report is available for download here.