Our Services
EdTech Agency provides a variety of services based on our worldwide clients’ demands.
We are the first and #1 educational technology agency in Vietnam.
We serve clients worldwide.
Go – To – Market Accelerator
PACKAGE 1
Market Survey & Product Testing
Validate Before You Invest
Designed to help global EdTech companies validate product–market fit in Vietnam with real users and real data.
What You Will Achieve
- Confirm real market demand for your product
- Identify high-potential customer segments
- Optimize pricing, features, and positioning
- Make a confident Go / No-Go market entry decision
KPI Commitments
- 20 – 30 validated real users tested
- ≥70% qualified feedback rate
- Clear Product – Market Fit scoring
- Defined Vietnam price acceptance range
- Final market entry decision framework
Key Deliverables
Vietnam EdTech Market Insight Report
Market size, growth trends, competitors, user behavior, and regulatory landscape
Product Testing Program
Controlled testing with 20 – 30 real paying-potential users, or 2 – 3 schools / enterprises
Target Customer Persona Report
3 – 5 buyer personas, decision-making flow, pain points, and purchase triggers
User Feedback & Product-Market Fit Report
Readiness scoring, feature priorities, and pricing acceptance
Vietnam Market Entry Recommendation
Go / No-Go decision, target segment priority, pricing strategy, and execution roadmap
Investment Range
USD 3,500 – USD 5,000 Fees can be adjusted according to specific needs of the business
PACKAGE 2
Market Activation
From Testing to First Customers
Designed for EdTech companies ready to officially launch and generate Vietnam-based revenue.
What You Will Achieve
- Official Vietnam market entry
- Localized brand presence
- First Vietnamese customers & revenue
- Real pilot case studies for regional expansion
KPI Commitments
- 300-500 organizations reached
- 15 – 20 business demos / meetings
- 50 – 100 trial users generated
- 1-2 official Vietnam case studies
- Verified Vietnam sales conversion funnel
Key Deliverables
All Components of Package 1
Market validation, testing, personas, and strategy
Vietnamese Media & Content Development
Brand content, product communication, and market education
Pilot Implementation & Local Case Study
Partnership with at least 1–2 schools or enterprises. Real implementation with measurable business & learning outcomes
Localization of Sales & Marketing Materials
Vietnamese website, pitch deck, proposals, and messaging
Customer Outreach Campaign
Email campaigns to up to 500 target organizations (schools, training centers, enterprises, EdTech distributors)
Local Recruitment Support (Optional)
Job posting, CV screening, and preliminary interviews
Investment Range
USD 6,000 – USD 10,000 Fees can be adjusted according to specific needs of the business
Specialized services
EdTech Events
Increase visibility – Create credibility – Expand network.
- EdTech Talk / EdTech Forum: High-level industry events on education and technology, gathering school leaders, businesses, investors, and experts.
- Product & Technology Launch Events: Design and organize interactive conferences and hands-on workshops.
- Networking Sessions: Host intimate gatherings to foster meaningful connections and drive partnership agreements.
→ Create brand touchpoints, strengthen trust and enhance presence in the education community.
Business Matching
Accelerate expansion and identify the right partners.
- 1:1 Connection: Arrange in-person or online meetings between business representatives and leaders from schools, academics, or training centers.
- Site Visits: Organize delegations to visit and assess educational institutions or EdTech companies.
→ Build relationships and access collaboration opportunities faster.
Talent Acquisition and Training
Build a professional local team – fully prepared for the Vietnam market.
- Talent Acquisition: Recruit teachers, learning advisors, operations and tech staff.
- Market Integration Training: Help employees understand Vietnam’s work culture and operational processes.
- Onboarding Support: Provide initial assistance during team setup and integration (if required).
→ Ensure smooth operations from day one of market entry.
In-Depth Reports
PACKAGE 1
Market Readiness Snapshot
Quick Signal Before You Go Deeper
Who is this for?
- EdTech companies considering entering the Vietnam market
- Companies unsure whether the market is “ready” for their specific solution
- Teams needing a fast, high-level perspective to decide whether to move forward
This report helps you answer
“Is the Vietnam market ready for this solution?”
What you get:
- Market size and segmentation structure by product category
- Adoption level of similar solutions Who is using them? To what extent?
- Typical purchasing behavior (desk research-based, no testing) B2B / B2G: Who proposes – Who decides – Who pays B2C: Key factors influencing user purchasing behavior
- Common barriers making EdTech solutions difficult to sell in Vietnam
PACKAGE 2
Competitor X-ray & Pricing Audit
See How Others Are Really Winning (or Losing)
Who is this for?
- EdTech companies with an existing product
- Teams that want to understand the real competitive landscape, beyond surface-level marketing
- Companies struggling with pricing, positioning, or messaging
This report helps you answer
“How are competitors selling – and why are they succeeding (or failing)?”
What you get:
- Competitor Profiles In-depth analysis of 3-5 direct competitors in the same segment
- Pricing Matrix Comparison of listed prices vs. actual prices, combo packages, and pricing strategies
- Marketing Tactics Where competitors are running ads, key messages and target audiences
- Strengths & Weaknesses Evaluated from the Vietnam market perspective
PACKAGE 3
Strategic Partnership & Channel intelligence
Map the Landscape. Identify Key Players. Connect Effectively.
Who is this for?
- EdTech companies that need data to proactively approach the market
- Sales / Business Development teams looking to save time on lead qualification
This report helps you obtain
“The right list – not just a long list”
What you get:
- Schools & Teaching / Learning Centers 30 – 50 K-12 schools, colleges & universities, training centers, corporate training providers → Filtered by scale – tuition fees – location – operating model
- Distributors / Partners 10-12 organizations with real potential distribution or partnership
- Verified official partnership contact points C-level or Manager-level (depending on organization type)
Trusted By Global EdTech Leaders
upGrad is very happy to accompany EdTech Agency in the Education Forum 2025 event taking place on November 22, 2025. The experience of working with the EdTech Agency team is always professional and supportive, helping the coordination process be effective. We also appreciate the way EdTech Agency builds content and organizes space so that participants can exchange openly and share real values. upGrad will definitely continue to cooperate in upcoming activities with EdTech Agency.
upGrad Vietnam
Ms. Ngo Thanh Thuy
Head of Learning Advisory North
At EdTech Expo 2024, ViewSonic Education made the most of the space and opportunities to showcase our interactive displays, interactive teaching software, and digital learning content aligned with the 2018 General Education Curriculum—all part of the ViewSonic Education ecosystem. This event brought practical value to businesses like ViewSonic Education by supporting market expansion and enhancing brand positioning in the educational technology sector. EdTech Expo 2024 was professionally and systematically organized, providing an ideal environment for EdTech companies to present their educational solution ecosystems, directly reach target user groups, gather real-world feedback, and expand their customer network.
ViewSonic Education
Representative
ELSA has partnered with EdTech Agency in a specialized event and we are truly impressed with the way the team organized as well as the value the event brought. Not stopping at operations, EdTech Agency also helped us connect naturally and effectively with education managers, school leaders and EdTech businesses, opening up many potential cooperation opportunities. We consider EdTech Agency a reliable event partner and are very willing to continue to accompany in the next activities.
ELSA Corp
Thai Nguyen
Regional Director SEA & Taiwan
We recently had the pleasure of working with EdTech Agency in terms of the research of education market in Viet Nam through their market insights and introduction of education providers. Their service helped us understand the latest trends and challenges in the education market, especially schools and EdTech fields, which is helpful for our further business development. Their insights and coordination on the site are invaluable and helpful for business development looking to expand and understanding players in this competitive market. We are confident that their market insights, professional network and expertise will continue to help us make informed decisions in this market.
Marubeni Corporation
Representative
We are happy to partner with EdTech Agency in Vietnam as they have a good network of contacts in the market and are aligned with our focus on the education sector. The partnership so far has been great and they have been very professional in supporting some of our startups as they enter the market.
EduSpaze
Alex NG
Managing Director
As the world’s leading cloud service provider, AWS is proud to have partnered with EdTech Agency in 2024 for EDTECH EXPO — a professional networking platform that enabled us to connect with EdTech businesses, esteemed training institutions, and top industry experts. The event delivered tangible value by helping us expand our network and enhance the effectiveness of our collaborations. In addition to the EXPO, we’ve also actively participated in several other in-depth EdTech programs organized by EdTech Agency. These well-attended events have boosted AWS’s brand visibility and facilitated direct connections with potential partners, supporting our long-term growth in the education technology space.
AWS
Representative
For KiddiHub, participating in EDTECH EXPO 2024 is part of our commitment to the development of education in Vietnam. This event created a wonderful space for us not only to showcase our innovative solutions but also to be inspired by the innovations of other organizations and to connect with educators, helping us gain deeper insights into real-world needs. We truly appreciate EdTech Agency’s dedication in creating such a meaningful platform where organizations can connect, learn from see another, and together spread the positive values of technology in education.
Kiddi Hub
Representative
Since 2020, we at OMT and KidsOnline regularly use insights from Edtech Agency’s annual EdTech Vietnam report in our business planning, especially in competitive landscape mapping and analysing edtech market trends. We also appreciate the multiple edtech community building events within Vietnam and between Vietnamese edtech with Australian, Korean edtech communities, organized by EdTech Agency, which help us expand our global partner network.
KidsOnline
Dau Thuy Ha (Hannah)
Co-founder and CEO
We are happy to have teamed up with Edtech Agency in mapping micro-credentials on Artificial Intelligence, data, and digital entrepreneurship. Their market research was highly professional, generating valuable insights and recommendations. It is timely as educational institutions need to adapt to innovative ways of teaching and learning – including digital skills development. Looking forward to future collaboration!
GIZ Vietnam
Sita Zimpel
Commission Manager
We choose EDTECH EXPO 2025 not simply because it is a technology exhibition, but because it is a place where people in technology and education truly listen, connect, and expand their networks to build a sustainable, borderless future of learning. EDTECH EXPO 2025 is a strategic meeting point for Nexta to engage with leaders who share the same aspiration for innovation and partners who share the same vision.
NEXTA
Representative
The team at EdTech Agency went above and beyond to connect me with Vietnamese EdTech professionals. Their dedication and expertise across EdTech were evident every step of the way. Their commitment to excellence and personalized approach truly set them apart. Our mutual program was truly enhanced by their expertise and professionalism.
EduGrowth
David Linke
Managing Director
My experience with EdTech Agency couldn’t have gone any better! I had Hanh Nguyen assisting me in connecting with potential investors and business partners in the regions. Hanh Nguyen was very supportive and kept me up to date throughout the process. She took her time to understand our business needs and match with those she knows in her extensive connections. Thank you very much for the excellent support.
Monkey Junior
Dao Xuan Hoang
CEO
At Pickatale, we’ve been thrilled to partner with EdTech Agency to expand our reach in Vietnam. Their expertise and network have helped us build strong relationships with top publishers and telecom providers, opening new business opportunities. Their professionalism and market insights have been invaluable to our success, and we look forward to continuing this fruitful collaboration.
Pickatale
Sigbjørn Dugal
CEO