Excerpt from Vietnam Edtech White Paper 2024 by Edtech Agency
In the EdTech market, the K-12 segment dominated with a 40% market share in 2023, highlighting the increasing adoption of digital tools and interactive learning platforms in primary and secondary education [15].
Demographic analysis of EdTech in 2023 reveals insights into user distribution across various age groups and genders. The age group of 25 to 34 emerged as the dominant user segment, accounting for a notable 28,39% of EdTech users. The age group of 18 to 24 represents the next significant user segment, contributing 23,56% to the user base. Male users constitute 56,35% of the EdTech user base, while female users comprise 43,65% [3].
Download Vietnam’s EdTech White Paper 2024