Another incubator focused on producing tech for in-house use is that of educational publisher Macmillan. Fearing that traditional textbook publishing is being phased out in favor of digital offerings, the company is working to develop tools that will make it easy to transition into selling the next generation of educational resources. Macmillan has invested $100 million in acquiring startups, with the idea the the businesses will be allowed to exist like independent companies under the Macmillan umbrella. So far, the company has acquired PrepU, a quizzing tool for the classroom; i>Clicker, a mobile classroom polling tool; and EBI, a data and evaluation company, with plans to bring in 10 to 15 more over the next five years. While it’s not quite the same as getting the chance to develop an independent business, Macmillan’s plans (and financial help) may just help many edtech startups stay afloat and reach a much wider audience of teachers and their students.
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