The Software & Information Industry Association is also trying to give startups a leg up by sponsoring a yearly incubator program focused on edtech. The program is designed to connect developers of new technologies with potential investors, industry leaders, and established businesses who may be seeking partnerships and offers many a way to get exposure and get financial support for their ideas. In order to qualify for the incubator, participants must meet these criteria: their innovation must represent a major change in thinking; it needs to provide a way to enhance student achievement, teacher effectiveness, or to reduce costs; and it must pair with the current theme for the SIAA Ed Tech Business Forum. In its sixth year, the program is playing a central role in defining and leading the best edtech businesses, and many of its graduates could become classrooms staples in future years.